“LaLiga is much more than football, it’s entertainment, so being able to be present on the Aramón slopes, where sport and entertainment come together every ski season, is a great opportunity for all the clubs that make up LaLiga.” –LaLiga President Javier Tebas
The organizing body behind the top two divisions of Spanish club soccer, LaLiga, has agreed to a partnership with the ski resort organization, Grupo Aramón. Sports Business reports branding for all 20 LaLiga clubs will be visible around ski resorts in Spain including Cerler and Formigal-Panticosa in the Pyrenees and Javalambre and Valdelinares in the Sistema Ibérico.
Guests will have the opportunity to participate in soccer related activities like watch parties for LaLiga matches, skill games that combine skiing and football, and soccer themed après-ski parties. Perhaps we’ll be seeing a bit of this out of the Iberian Peninsula:
WHAT IS ARAMÓN?
Four Seasons. 289 kilometers The largest ski domain in Spain.
Aramón , which integrates the ski resorts in the Aragonese Pyrenees of Cerler , in the Benasque and Formigal-Panticosa Valley, in the Tena Valley, and Javalambre and Valdelinares , in the Turolense Iberian System, represents the largest ski area in Spain and It stands as the first business group of snow and mountain tourism.
It was born in 2002 with the objective of promoting the economic and social development of the regions in which it operates by creating a modern and innovative ski and mountain tourism offer. The Aramón group, mountains of Aragon, is 50% owned by the Government of Aragon and Ibercaja and, in the form of a limited company, acts as a holding company that manages and integrates the four ski resorts.
A long-term vision, combined with a unique offer of quality, excellence and innovation, has driven the growth of Aramón and each of its stations to become the first Spanish business group in the sector.