ESPN, Aspen Ski Co Agree to Keep X Games in Aspen

ESPN, Aspen Ski Co Agree to Keep X Games in Aspen

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ESPN, Aspen Ski Co Agree to Keep X Games in Aspen

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Aspen and the X Games renewed their vows today, inking a five-year agreement to keep the winter action sports fest on Buttermilk Mountain through 2024.

In a release prepared by ESPN, X Games Vice President Tim Reed said of what is already the longest-tenured home city:

“Aspen Skiing Company, in partnership with the local community, have been critical to the success of the X Games throughout our first 18 years. The local support creates a special environment that all of the athletes, sponsors, staff and fans love. Aspen is truly a special community and we could not be happier to commit to another five years.”

The first Winter X Games were held in 1997 in Bear Lake, CA, and headed to Crested Butte and Mount Snow, VT, before sticking the landing in Aspen.

The 2019 Winter X Games kick off tomorrow and run through the weekend. According to ESPN, they will include 15.5 hours of extensive coverage and live content distributed on ESPN, ABC and the ESPN App from January 24 – 27. In addition, all 15.5 hours of live content, plus exclusive competitions, musical performances and X Games Extra shows will be streamed on the @XGames YouTube, Facebook and Twitter pages.

Read the full sponsorship announcement from ESPN here.

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