Not only did Jackson Hole Mountain Resort have a stellar ski season in terms of snow (504″) but the premiere Wyoming mountain also hosted the most skiers it’s seen in its entire history reports the Jackson Hole News and Guide.
The resort posted a final tally of approximately 634,500 skier visits over the course of the 2017/2018 season. The bright side of this busy season was how the visits were spread out relatively evenly, with no single day skier visit records getting broken.
That number is up over double where it was in 1995 says recently retired president Jerry Blann.
Director of marketing for JHMR, Adam Sutner credits the resort’s ability to spread out its skiing audience across the calendar so one time doesn’t get too busy or too slow.
They did so using promotions like the Golden Ticket, which awards season pass holders at any ski area in the world with 50% off lift tickets. That surely drew a bunch of Colorado and Utah skiers frustrated with the lackluster snowfall in their own state to Wyoming.
Find the entire JH News and Guide article here: Resort surpasses 600,000 skiers