Vail Resorts announced this morning that they will begin honoring service members both at home and abroad (*Canada and Australia) with $99 Epic Passes for the 2018/2019 season. Passes go on sale March 6th.
According to a recent press release, the discount is meant to honor the Epic Pass’ 10th anniversary and by proxy– the legendary 10th Mountain Division. Post World War II, The 10th Mountain Division played an integral role in the development of the American ski industry. One of the cofounders of Vail Mountain, Pete Seibert was himself a veteran of the 10th Mountain Division and during his training time at nearby Camp Hale, earmarked Vail as a prime time ski destination.
“In celebration of the 10th anniversary of the Epic Pass on March 18, 2018, Vail Resorts is honoring the epic service of the Company’s founders from the 10th Mountain Division, and men and women of the U.S. Armed Forces, Canadian Armed Forces and Australian Defence Force, with the introduction of a special new USD$99 Military Epic Pass, available beginning Tuesday, March 6.”
As we see it, $99 season passes are as patriotic as it gets but Vail Resorts didn’t stop there. Vail resorts will also commit $1 for every Epic Pass sold to the Wounded Warrior Project.
Right now, projections for season pass sales are in excess of 750,000 based on last year’s sales numbers and CEO Rob Katz and his wife pledged to match that with their own $750,000 donation.
Find the entire pass details here: Introducing Military Epic Passes – Available for purchase on March 6!