Jackson Hole Mountain Resort (JHMR) has been awarded the Best Overall Safety Program for resorts with more than 500,000 annual visitors by the National Ski Areas Association.
Jackson Hole revealed a new plan for safety and shared responsibility on the mountain prior to the 2024/25 winter season, focusing specifically on reducing reckless skiing and riding through education, operations, and accountability in addition to a multi-faceted campaign to reduce reckless skiing and riding developed by the JHMR safety team.
The resort saw a substantial increase in signage focused on the Triangle of Safety (manage your speed, your space, and yourself). The Triangle of Safety was also featured on the JH Insider App, jacksonhole.com, and in all Resort pre-arrival emails. A new safety announcement was also delivered by the Tram operator and a safety video featuring professional skier Kai Jones was aired throughout the resort.
As a result of these efforts, in addition to several other safety-focused changes, Jackson Hole reported an 83% increase in interactions between resort employees and guests regarding reckless skiing or riding and a 34% increase in lift access revocation for reckless skiing/riding compared to the 2023-2024 season. The new campaign led the National Ski Areas Association to honor JHMR with the aware for the Best Overall Safety Campaign for resorts with more than 500,000 annual visitors.
“Safety on and off the slopes is our top priority at Jackson Hole Mountain Resort. As a result, we knew it was essential to educate our guests and staff about reckless behavior on the slopes, and increase our efforts to crack down on people who potentially endanger others. We are thrilled to be honored by the National Ski Areas Association for our efforts, we will continue to foster this culture of safety and community at the Resort in the years to come, and we are committed to raising awareness about this issue across the entire industry.” – Mary Kate Buckley, CEO of Jackson Hole Mountain Resort.
