Huntsville, Utah- In the midst of what has been a great 2023-24 season, Snowbasin is already planning for the next one.
Last week, Snowbasin Resort announced its season pass products for next season. Premier Passes, which cost $1129 for Adults ages 27 to 64, come with a free UTA ski bus pass, five days of access at Sun Valley, free summer Gondola access, the ability to ski for free for the rest of this season, and more. For an additional $400, Premier pass holders can upgrade to get an Ikon base pass.
In terms of parking, Snowbasin is creating new tactics to help mitigate traffic. As mentioned above, Premier passholders will now be able to get a free UTA ski bus pass. Snowbasin will also be making roadway improvements and adding more carpool-only parking areas.
“Whether this is your first or fiftieth season with us, providing an exceptional experience from the moment you turn onto Snowbasin Road to the last run of the day is our ultimate priority,” said Davy Ratchford, General Manager of Snowbasin Resort. “Through the improvements to our arrival process and dedication to remain accessible by reducing the number of cars on the road – we aim to offer the freedom of skiing to all. With plenty of snow and over a month of some of the best skiing of the season left to be had, come see why Snowbasin is one of the best resorts in America. Get your pass today and join us for additional access as we close out another remarkable season and gear up for the next!”
I wouldn’t typically write a post about the announcement of season passes outside of the typical multi-mountain pass stuff, but this announcement is worth noting because of the direction of one of its main competitors: Powder Mountain.
Powder Mountain is in the middle of a P/R crisis following a flurry of planned changes for the 2024-25 season. Many longtime riders of Powder Mountain are threatening to go elsewhere, with many bringing up Snowbasin as an alternative. Season passes are cheaper at Snowbasin and they have communicated a comprehensive plan to improve concerns about their traffic and parking situation. Meanwhile, Powder Mountain has hinted at the introduction of paid parking.
Many Utah ski resorts are shifting away from free parking. Alta has had weekend parking reservations for a couple of years now, Brighton just introduced parking reservations during weekends this season, and Solitude has had paid parking for years. While Snowbird has free parking without reservations right now, Alta is trying to pressure them to change that. I commend Snowbasin for making things easy for drivers without nickel and diming them, while also incentivizing people to carpool or take the bus.
Image Credits: Snowbasin Resort, Powder Mountain
