Lead Photo by Andreas Mosling (Asher-Tal Zalchendler — Voss, Norway)
Advanced Shelter is the quickly becoming one of the adventure-sports industry’s most innovative brands. Actually, they are no so much a brand as they are a collaboration project highlighted by their willingness to feature and help others. How? By partnering with like-minded companies Advanced Shelter creates and elevates adventure-sports gear while supporting environmental issues.
A Unique Collaboration That Celebrates Their Partners
“Advanced Shelter is an experimental creative alliance that exists for the love of nature, art, and adventure,” says AS collaborator Jeremy K. Spencer. Most companies use manufacturing partners to produce their gear and then brand it themselves. Instead of taking this traditional route, Advanced Shelter choses to collaborate with and celebrate their partners through transparency. They partner with similar brands to produce high level gear for alpine and mountaineering enthusiasts like themselves.
“We’re driven by a desire to make objects that dovetail art and science to empower some of life’s greatest experiences—active pursuits outdoors—while preserving our natural playground: Earth. The gear is just one piece of it. Our adventures fuel the creation of art, film, photography, and stories as well, and we’ll see where the future takes us.”
This is especially true of their recent launch of the limited-edition Advanced Shelter x Renan Ozturk splitboards and skis, with 100 percent of proceeds going to Protect Our Winters.
High Level Equipment, Stunning Art and Philanthropy
Advanced Shelter’s new limited-edition skis and splitboards are custom built by legendary Swedish ski company Åre and longstanding Vancouver based snowboard brand, Wired. Collectively bringing years of experience to this project they have produced high level equipment that is ready to take on any and all terrain.
However, the build is only the beginning. The graphics are as stunning as the skis and snowboards are good. Each splitboard and pair of skis features a painting of the holy mountain Meru by adventure filmmaker and conservationist Renan Ozturk.
Ozturk is a filmmaker, climber and photojournalist who travels the world to capture the most epic landscapes. The rendition of Meru is just one example of his brilliance. Ozturk has won multiple awards for his other projects including being named National Geographic Adventurer of the Year in 2013.
The best part is that all proceeds benefit Protect Our Winters. Founded in 2007 by pro snowboarder Jeremy Jones, they have been working tirelessly to help ensure that we can continue to experience the skiing and riding like we do today.
Projects like this are just the beginning for Advanced Shelter. As their story continues to be written Advance Shelter is carving a unique niche in the adventure-sports world. Through collaboration and art they are committed to change and as they gain more and more traction they will continue to grow, explore and create more gear for the better good.
Rich Stoner is the founder of the après-ski lifestyle clothing and media brand, All About Après. No stranger to the ski and après-ski scene, Rich has been a long time contributor for many publications on topics like skiing, gear, beer and food. However, his passion is on the slopes and enjoying good times with good people. You can find him perfecting his craft carving turns and drinking beers in the Green Mountains of Vermont. @allaboutapres