Got to love obscure winter traditions like this town in Japan’s Niigata Prefecture 300-year-old ritual of hoisting newlywed husbands onto the shoulders of a spirited group revelers, parading them through town, loading up on sake, and then tossing them off a cliff into snow to the their waiting wife below. Japan News reports its supposed to strengthen the town’s new marriages and also signals the arrival of the Lunar New Year. If you know anyone who is freshly married consider buying a bottle of sake and celebrating like the folks in Tokamachi. Put January 15th, Yakushidou Temple ground on your calendar for next year. This looks like a hoot. Kanpai!