The Aspen Times is reporting that Aspen Skiing Co. is increasing the locals season ski pass (Premier Pass) price by $320 in an attempt to reduce the number of locals on the hill on weekends.
The Premier Pass with the discount, which comes through membership in the Aspen Chamber Resort Association, will be $1,799 if bought before Nov. 13 and $2,099 after. Last season, the pass was $1,479. The Premier Pass this season again will include the Ikon Base Pass, which is offered by its sister company Alterra Mountain Co.
Aspen Skiing Co. is also offering a new ski pass known as the Valley Weekday Pass that is good for lift access skiing Monday-Friday.
“Our passes and pricing this season are designed to spread people out and enable capacity controls should the pandemic require them,” Skico President and CEO Mike Kaplan said in a letter posted on the company’s web. “An unlimited Premier Pass is a great anytime-access pass, but it’s problematic in a COVID-19 constrained world. So, it’s going to be more expensive than in years past, and if infection rates rise, requiring our community to increase social distancing, we will implement a reservation system and reduce the number of people on the hill per day.”
