Shaun White is taking legal action against the goggle and sunglasses brand Oakley. White and his attorneys are claiming that Oakley, a subsidiary of Italian corporate giant Luxottica, kept using his likeness to promote their products even after their deal expired.
According to court documents, White claims he had a licensing deal with Oakley and Luxottica (which owns Sunglass Hut) that expired on December31, 2017.
The court documents go on to say that they, “continued to prominently use Mr. White’s name, image and identity, without this consent, in advertising, marketing and promotion for Oakley and Sunglass Hut.”
Their alleged use of his image, he claims, to promote their products included “leading up to, during and after the XXIII Olympic Winter Games … in their products and in large posters in their store windows in South Korea where the games took place and where Mr. White won his record-breaking third gold medal in snowboarding.”
White says that Oakley and Luxottica “did not receive Mr. White’s permission to use his publicity rights in connection with the Infringements, or otherwise to associate heir companies or rands with Mr. White, or to market or sell their commercial products after the expiration of the terms of the agreement.”
Shaun White is seeking unspecified damages.
The lawsuit was filed on his behalf by attorney Charles Harder, who has represented the likes of Donald Trump and Hulk Hogan.