A former Aspen Skiing Company instructor, Cary Thompson has formally requested Alterra Mountain Company stop using the word “Ikon,” saying that their new pass offering violates his trademark on the word “Icon” and its many variations.
The Aspen Times is reporting that the cease and desist letter was sent by Thompson to a variety of businesses and partners associated with Alterra. Thompson owns Ride The Snow In Harmony® as well as What Animal Are You?®, which appears to be ski and snowboard instruction business based out of Glenwood Springs.
Thompson says he was previously fired from Aspen Skiing Co for employing, “innovative teaching methods.”
Alterra has since returned the favor with a cease and desist letter all their own. Alterra has “Ikon” federally trademarked as of last November.
The legal footing on which Thompson stands seems wobbly at best. In an interview with the Aspen Times, he claims the term ‘Icon’ is used throughout his lessons, making it easier for students to remember methods and techniques. Part of his instruction also includes clients tapping into their individual spirit animals.
So far Thompson lacks legal representation but says he’s open to crowd sourcing the funds for legal support if it comes to that.
Find the entire Aspen Times article here: Alterra Mountain Co., entrepreneur at odds over ‘Ikon’ trademark