Official Press Release:
Londonderry, VT, May 9, 2018 – Magic Mountain is purchasing and installing Stratton’s current “Snow Bowl” Poma fixed-grip quad chairlift as a new base-to-summit lift for the 2018/19 season. The Poma quad lift will replace Magic’s current “Black Chair” which had been operating as a double passenger capacity lift. The new lift at Magic will follow a similar lift line up the Black Line trail to the summit with a slightly higher terminal station in order to access all trails at Magic.
Magic’s new Poma quad lift, originally built in 1986 and installed at Stratton’s Snow Bowl area, comes with 148 chairs, a 2,000 skier per hour capacity, and has an excellent performance and maintenance record at Stratton. It will service approximately 1,500 vertical feet with the lift line stretching about 5,000 feet long. The lift will add significant uphill capacity in combination with Magic’s current “Red Chair” double summit lift and another new installation to be completed this spring of a base-to-mid mountain Borvig double passenger lift (“Green Chair”). The current Black Chair, which the Poma Quad will replace, only had 113 chairs, was approved as a two-person carrier, and therefore had a maximum capacity of just 620 riders per hour. The Poma Quad therefore effectively triples Magic’s uphill capacity over the current lift.
“When we heard Stratton was replacing their Snow Bowl lift with a new high-speed detachable, four-passenger lift, our investor group jumped on the opportunity to try and purchase their Poma fixed-grip quad”, said Geoff Hatheway, President of SKI MAGIC LLC. “For our ski community, this lift is a huge upgrade that meets and manages our current and future growth expectations, better fulfills customer desires for quality, reliable lift service at Magic, and sustains our reputation as an area with both minimal lift lines and low on-slope skier density.”
Stratton is taking down the Snow Bowl lift this month and then Magic will have the lift transported across the valley (about 15 miles) to its Londonderry location.
“It’s great to see this dependable lift live on in southern Vermont, and I want to acknowledge Bill Nupp, President and COO of Stratton, and all our neighbors there for making this purchase happen”, continued Geoff Hatheway. “We occupy a very different place in the industry than Stratton, but Bill and his team really wanted to make this possible for us. It’s a true example of the big guy on the block helping the little guy out and supporting the diversity of experiences uniquely available here in southern Vermont—all within just a few miles of each other.”
Magic plans for its lift contractors to begin work this summer and fall on the new summit Black Line Poma Quad, after the installation is complete on the mid-mountain Green Lift. Magic will operate the new quad as the primary summit lift every weekend and holiday period, with the famed Red Chair continuing as an additional lift on busy weekends plus pulling main duty on lighter traffic weekdays.
In total, this will be a major $1 million capital investment in the new lift by SKI MAGIC LLC which will help attract more skiers and riders to the southern Vermont and Windham County region who are interested in a classic, old-school mountain vibe.
About Magic Mountain
Magic Mountain is an independent ski area in Londonderry Vermont with a unique mountain experience. Magic combines unmatched challenging ski terrain in southern Vermont; a “throwback” experience without soul-crushing crowds; and, a laid-back, welcoming ski community culture. New capital from its SKI MAGIC LLC ownership group has been targeted to keep improving key infrastructure for long-term sustainability: more effective and energy-efficient snow-making coverage and more accessible, reliable lifts for all skier types, including beginner and learn-to-ski. SKI MAGIC is in year-2 of an initial 5-year plan to bring Magic to ongoing operating profitability which will help employees, local home owners, local businesses, and most importantly, its growing family of skiers and riders who want Magic to succeed and be their year-round mountain adventure for generations to come.
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