Powder turns like these… priceless | Photo: Ryan Fleet Media

In 2004, Howard Katkov and group of other interested parties rescued BC’s Red Mountain when it fell on hard times financially.

Related: Bryce Phillips Is The Ski-EO We Wanted To Be As Kids [The Powell Movement]

Since then, Katkov has cemented himself as one of the most innovative ski resort CEO’s in the business. With his Fight The Man, Own The Mountain campaign, RED’s CEO is taking a new tact to save the soul of skiing. By having its locals and fans invest in the mountain, Katkov hopes to preserve the ski area for generations to come.

This week Mike sits down with Howard to talk about what investors and RED skiers can expect in the coming years.

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