“At 4,300ft of elevation with an ambient temperature of 102° F, it took complete protection and top engine performance to push Ken Block’s 600 horsepower Ford Fiesta ST RX43 to the limit in Swing Arm City, UT.”
Obviously this is highly choreographed but it is still reckless and sweet. It’s estimated DC Shoes co-founder and the company’s ex-Chief Brand Officer, Ken Block, is worth a cool $200 million from his footwear career. With that kind of bankroll lots of people think modest private island and fruity drinks until the cows come home but Kenny threw himself headlong into precision driving and has never looked back after cashing out at DC. Would you stay rad if you were moneyed up?