While much of Utah recorded a below average snow year, the state just broke a record for skier visits in a single season. According to Ski Utah, 4,457,575 skiers flocked to the slopes this year in search of the “greatest snow on earth.”
“Historic news coming out of the Ski Utah offices. Just announced an all-time, skier day record for the state!” – Ski Utah
The previous record was set during the 2007/2008 winter season and with skier visits up 13% in Utah from the previous year, ski industry officials have meaning to celebrate. In an interview with Fox 13, Deer Valley Resort Communications Manager Emily Summers pointed to ski area improvements saying, “The capital improvements across Deer Valley, Solitude, Park City, Snowbird, just all came together at a pinnacle year.”
And while those improvements likely boosted visitor numbers they weren’t the only reason Utah saw record skier visits. The combination of Park City and Canyons, abundant early season snowfall, and productive marketing efforts all converged to give Ski Utah its best season yet.
Find the entire Fox 13 article here: Ski industry leaders tout record-breaking numbers for 2015-2016 season