For a few hours Squaw Valley’s website was selling $1 season passes. Passes were bought at the discounted price of just $1. Emails confirming the purchases were sent out. Then Squaw voided all sales and refused to honor the deal.
cahillfilms.com reports that their pass purchase was not honored and that they received the following message from Squaw Valley.
“Nicholas From midnight until approximately 9am this morning we had a product programming error in our estore. This error made it appear as if you could purchase a Tahoe Super Pass for just $1 or even at no cost – (wow, as you know that would have been too good to be true!). During that timeframe we see that you attempted to purchase a Tahoe Super Pass but this was based on a mistake and, as such, we will be voiding/refunding that transaction by the end of the day tomorrow, Thursday, October 2, 2014. We were able to quickly remedy the error, but also wanted to notify you quickly. We appreciate your understanding on this matter and invite you to come to Squaw Valley | Alpine Meadows and join us for another exciting winter season! Please keep your eye on your inbox. We’ll be sending you a special season pass offer because we’d love to see you on the slopes this winter. If you have any questions please contact us: Guest Services 1.800.403.0206 email@example.com”
Nancy Peverini says there is a longstanding state law that says they don’t have to. “Although they are not legally obligated to honor those contracts under current California law, they may choose to do it for customer benefits and customer relations,” she said.
What are your thoughts on this? Did Squaw do the right thing or is this just another jab at their loyal season pass holders?