K2 is one of the most well-know brands in skiing across the globe.
The brand is credited for revolutionizing the fiberglass ski, and has been in business since 1962.
Like every brand in the ’90s, K2 was a participant in the gaudy artwork style that was seen on billboards, advertisements, packaging, and even Styrofoam cups.
Marketing strategies were all about flash back then.
Now, in 2021 (2020 episode 2), K2 has collaborated with Sean Pettit to slap a topsheet tribute to the K2 Merlin 7 from 1998 on the new Mindbender 108Ti LTD.
K2 Mindbender 108Ti LTD Specs
SIZE: 179, 186
ROCKER: All-Terrain Rocker
SKI RADIUS: 22.9m @ 186
SKI CORE: Fir / Aspen
CONSTRUCTION: Titanal
SKIS CATEGORY: Freeride, All Mountain, Powder
DIMENSIONS: 136 – 108 – 125
I’m all-in on retro topsheet graphics, but I’m hopeful that K2 will choose something a little more vibrant next time around.
Good effort on bringing some retro colors back to life, but I have to agree to Dave on this one…
Not sold on bringing this graphic back. 🤷♂️ pic.twitter.com/RDlhVsl9X5
— Dave Amirault 🏳️🌈 (@ozskier) February 24, 2021
The 108Ti LTD graphic has a nice pop, but I want something like the K2 5500 Triaxial graphic on a big freeride ski.
You can’t tell me that wouldn’t be sick.
