The International Ski and Snowboard Federation (FIS) and Audi have announced the extension of their partnership for the next Olympic cycle, from 2026 through 2030. As part of the renewed agreement, Audi will continue as the title sponsor of the FIS Alpine World Cup and as an official partner of the FIS Alpine World Ski Championships
“This partnership has been built on trust, shared values, and a long-standing commitment to excellence. Audi has been a key partner in the continued growth and professionalization of Alpine Skiing, helping to elevate the visibility and global appeal of our sport worldwide. FIS is delighted to extend this successful collaboration with Audi through 2030 as we look ahead to the next Olympic cycle, continuing to deliver exceptional experiences for athletes, organizers, broadcasters, and fans around the world. ” – Johan Eliasch, FIS President
With the partnership renewal ski racing fans will continue to see the Audi branding prominently displayed around elite competition venues, across ski racing broadcasts, and throughout digital and online media coverage of all things FIS through 2030.
