New Hampshire — The ski industry in North America has vastly changed since the 1960s. Examples of that include equipment, lift ticket prices, and a lack of social media, meaning there were true hidden-gem ski areas back then. You also couldn’t say it was a snowboarder’s fault when something went wrong. What may be the most noticeable change, though, was how different lift tickets and season passes were.
Multi-mountain season passes, or ticket packs, weren’t exactly a thing back then, or at least not to the extent they are now. Things began to change in 1966, though, thanks to an offering from the New Hampshire ski resorts near I-93.
Seniors on the Slopes broke down this multi-ticket offering and its impact on the multi-mountain-pass products that many skiers use today.
Ski 93
I-93 is an interstate highway that goes from around Boston to the NH-Vermont border. Following the creation of I-93, ski resorts in the White Mountains realized they had gained a new competitive advantage.
Ski 93 was a marketing group that comprised the ski resorts near I-93. This marketing group aimed to make a vacation out of people’s trip to the White Mountains by offering a ticket pack to these ski resorts. Initially, this included Cannon, Loon Mountain, Mittersill, Tenney, and Waterville Valley. It evolved over the years, with Mitersill dropping out due to its closure and Bretton Woods (which opened in 1973) joining the group.
While Ski93 is technically no longer a thing, there are shirts and businesses that bear the name. Marketing work for these mountains is now done by SkiNH. However, if you look online or on eBay, some gems from that era remain.
Image/Video Credits: Seniors on the Slopes, James Niehues
