Enjoy this behind the scenes look at the Blizzard Tecnica’s design center in Giavera del Montello, Italy where they put their ski boots through the equivalent of years of rigorous all weather use in a matter of days.
Situated in a town that has a reputation as the footwear capital of the world, the design center is a hive of activity as they prototype and test the gear that much of the much of the world has come to rely on.
Enjoy this guided tour by product marketing manager Matteo Murer as he takes us through in the ins and outs of creating some of the best ski gear in the world:
“I feel incredibly lucky that my endless passion for skiing is also my job. I create product briefs, develop new ski boots collection while supporting the marketing and sales teams.” -Matteo Murer
