Congratulations to everyone who came out to Jackson Hole on Saturday and snagged a $25 lift ticket (dress code enforced discount) to participate in their 2nd annual Ski In Jeans Day.
In all, 3,114 participants joined in the festivities setting a new world record for the most people skiing and riding in jeans. Post denim downhill, folks enjoyed festivities including mechanical bull riding, live music and drink deals.
Looks like it was great day at the iconic ski resort and everyone who busted out their Levis can say they are .0321% owners of a world record. Nice!
PRESS RELEASE:
Jackson Hole Mountain Resort (JHMR) announced today that it set the world record for the most people skiing and riding in jeans on Saturday, Dec. 7, drawing 3,320 participants for the Resort’s 2nd Annual Ski In Jeans Day.
JMHR set the previous record with the first iteration of the wildly popular event last year, drawing 3,114 participants. Blue skies and pleasant early-season conditions greeted guests this time around, as thousands of visitors in blue jeans, jean jacks and denim skirts filed through an arch set up at the base area to be officially counted for the new world record.
Guests also received exclusive JHMR patches to customize their denim, and enjoyed special giveaways, drink deals and the chance to ride a mechanical bull during après-ski celebrations in Teton Village. JHMR also offered a photo booth for participants to capture the moment with printed and digital imagery.
“The first Ski in Jeans Day last year was such a runaway success, we knew we had to bring the event back this year. And our guests certainly didn’t disappoint. We’re thrilled so many people showed up from all around the world to set the new record, and we can’t wait for more guests to experience Destination December events as the holiday season approaches.” –Ned Wonson, JHMR Director of Marketing
