Mammut Elevates the North American Ski Scene with Strategic Resort Partnerships for the 2024/2025 Season
WILLISTON, Vermont – Mammut, a titan in the realm of mountain equipment, has unveiled its latest strategic alliances with some of North America’s most prestigious ski resorts for the 2024/2025 winter season. The expansion includes partnerships with illustrious destinations such as Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, marking a significant milestone in Mammut’s efforts to enhance the mountain experience for enthusiasts far and wide.
The partnership program is comprehensive, covering a range of activations that include custom uniforms and avalanche safety gear tailored for resort employees. Central to Mammut’s philosophy is its dedication to excellence in all aspects of mountain gear, establishing a gold standard for safety and performance that ensures a safer, more enjoyable environment for both staff and guests.
Jake Gaventa, Mammut’s North American Partnership Director, emphasizes the bespoke nature of these collaborations, stating, “Our resort partnership program is tailored to evolve organically, driven by a shared mission of safety, education, and a mutual appreciation for mountain culture. We see resort employees as ambassadors of these values, providing them with the necessary tools and training to enhance the guest experience.”
Kris Kuster, Mammut’s North American General Manager, further elaborates on the company’s vision, “Our goal is to redefine partnership in the mountain sports industry. Beyond supplying top-tier gear, we’re here to nurture a culture where safety, innovation, and a passion for the mountains are paramount. Our approach is holistic, aiming to impart our knowledge on mountain safety, share our innovative spirit, and cultivate a community well-equipped to deliver an unparalleled mountain experience.”
Pete Sonntag, Vice President and General Manager of Sun Valley Resort, expressed excitement about the upcoming season, “Partnering with Mammut not only means our mountain staff and ski patrol teams will benefit from their exceptional gear but also allows us to enhance our avalanche safety programs and community engagement through various events and workshops.”
The collaboration has been meticulously crafted, drawing inspiration and refinements from partnerships with Swiss-based Zermatters & Crans Montana. The gear, based on Mammut’s Eiger Extreme Collection and adapted for diverse mountain conditions, is celebrated for its durability, waterproofing, and breathability, thanks to premium 3L GORE-TEX PRO materials.
As Mammut gears up for the 2024/2025 ski season, the anticipation builds for the deepening of its ties within the mountain sports community. Building on existing partnerships with iconic resorts like Jackson Hole Mountain Resort, Killington, and Snowbird, Mammut is poised to further cement its status as the premier choice for mountain safety and outdoor gear across North America.