Very few companies put together absurd marketing plans quite like Pit Viper. If you try to unsubscribe from their emails, for example, you’ll have to read some pretty interesting messages to find the link, like “You can forget about the limousine if you Unsubscribe,” “Email writer to ground control. Do not unsubscribe. I repeat. DO NOT Unsubscribe,” and “If you unsubscribe you I’ll sue you. I don’t know what for but I’ll do it. Unsubscribe.”
The company is always pushing the limit, and it seems to work! A company that started with humble beginnings on the face of legendary skier and partier Chuck Mumford has grown into something much bigger, associated with sports and lifestyles far outside of ski culture. Now, for their annual “12 Days of Turbo“, Pit Viper has already given away some incredibly crazy prizes.
Now, we don’t actually know all 12 prizes for the “12 Days of Turbo”. They’re announced the day before entry into the giveaway begins, and we’re only on day four. But we only need to know the first five prizes to know that things are going to get just ridiculous.
Todays prize is fairly mellow, in comparison to some of the other awards. If you sign up by the end of the day today, November 16, you’ll be in the running to win an all-inclusive heli-ski vacation in Haines, AK. That’s right, travel, six days of lodging, three days of skiing, and a helicopter to fly you up a mountain, all for the low price of your email address and instagram handle. But again, that’s one of the more mellow prizes.
Day one, won by California’s Jon P., was a f#*king limousine. Not just any limousine though, a trail taxi, dressed up with some of the sickest graphics anyone’s ever seen on a Lincoln, and a six-place Lolo Bike Rack on the back. What a way to take your friends to the trailhead, am I right?
Day two, won by Utah’s Amber L., was a $20,000 gift card to Pit Viper. $20,000. I’m not very good at math, but with each Pit Viper costing around $100, that’s at least several pairs of Pit Vipers. The sun will never be a problem again for Amber, that’s for sure.
Things got spicy on day three, with Pit Viper giving away a full blown “Jruck”. WTF is a jruck? Maybe you’d rather call it a trean, maybe you’d rather call it a Ford-Jean-Denim-Machine. Pit Viper went with “The Canadian Truxedo”. It’s a jean truck, for all you jean-skiing fans to roll up into the parking-lot and pre-game the slopes with. But only one person will get the Jruck, sadly, and that person will be announced later today.
Day five, tomorrow, is the last prize that we currently know. The Jruck certainly pushed vehicles into a new category, and beating something that epic can’t be easy, but I’d argue they’ve done it. Combining everyone’s favorite sunglasses with everyone’s favorite discontinued Subaru truck with everyone’s favorite dirt cheap taco chain creates the Subaru Baja Blaster. A vehicle designed for only the most bada** shredders on this planet. Imagine rolling up to the parking lot in a vehicle as hot, as sexy, as the Subaru Baja Blaster. You can’t, can you? Because you’ve never seen something so incredible.
All of these prizes are/were available for free, and more will be announced as the “12 Days of Turbo” continues. So don’t miss out! Sign up every day for a chance to actually be awesome.
Related: Pit Viper Sunglasses Debuts New Frame Designed For “Eating Sh*t”
Image Credit: Pit Viper via Facebook