We all know Tony Hawk is a certified legend in the world of skateboarding but he’s low-key a master marketer who knows how to harness the power of social media to promote products. In this case The Birdman wanted to get the word out that Tony Hawk’s Pro Skater 1 + 2 is dropping on Steam on October 3rd. Such a simple concept to go grab some letter balloons and the grocery store and strategically place them on his person halfpipe. Brilliant.

“Whenย Tony Hawk Pro Skaterย was first released on other platforms and my office staff created a real-life THPS challenge. Spoiler alert: the hidden tape was not in the secret room above the ramp, so I was unable to โžก๏ธโฌ‡๏ธโญ•๏ธ my way through it as planned.”

This. Is. Epic. Drop in to Tony Hawkโ€™s Pro Skater 1 + 2 on Steam, October 3:

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