A new device is aiming to make parents more comfortable with their kids shredding on the mountain. Infonews.ca reports that skiKrumb is launching its GPS-tracking device at Apex Mountain Resort for the 2023-24 season. According to SkiKrumb, the advice for their devices is that they have “a small, durable tracker with a long-lasting battery that uses advance[d] technology to reach you where cellphones cannot.”
SkiKrumb’s target market is families with kids 5-10 years old, who typically don’t have a cell phone. The location data is also shared with the ski resort, which can help prevent disastrous situations.
Keith MacIntyre, who is the CEO of skiKrumb, said the following about the partnership in a press release:
“After years of research and development to bring this product to market, and as a parent who experienced being separated from my son on the hill, I am so pleased that we’re able to provide parents with peace of mind during a day on the slopes…
I’m especially thrilled to be partnering with Apex Mountain Resort to bring skiKrumb’s functionality to their guests this upcoming ski season. With live locations and daily replays, families can focus on fun at the resort.”
James Shalman, who is the resort manager of Apex, said the following about the new duo:
“Apex Mountain Resort is a very family friendly mountain due to its layout, and now, with the addition of skiKrumb, parents can have peace of mind while their kids are off riding.”
If you’re planning to shred at Apex with your family, you can purchase a one-, five-, or ten-day pass here.