“The vest became a must-have accessory for Wall Street workers in Manhattan’s financial district to tech bros in Silicon Valley. The company says at its height, it was fielding 60 requests for co branded vests, a day.”
Fascinating story of how Patagonia’s Better Sweater Fleece Vest became the go-to status symbol for some of the biggest and richest corporations in the world, catapulting the outdoor clothing company known for its environmental and political activism into a billion dollar brand. A while back we did a post on the “Mid-Town Uniform” about tech bro and hedge funders preferred co-branded sleeveless jackets but I had no idea how big a deal this corporate fashion quirk actually was. Patagonia was not oblivious to this trend and put their money where their mouth is by discontinuing co-branding their vest to companies that don’t align with their mission statement: “We’re in business to save our home planet.”
RELATED: Patagonia Will No Longer Sell Co-Branded Vests To Wall Street Bros