Its become known as the “Mid-Town Uniform” and it even has its own Instagram account. The uniform is simple: button down shirt, zip up vest, and slacks but it’s critically important the vest be the high-end outdoorsy type and must branded with your company logo.
Binna Kim is a PR executive who represents hedge funds, banking, fintech and wealth management firms, including Morgan Stanley, Citi and more. She recently got turned down attempting to co-brand with a Patagonia reseller and published her rejection on twitter:
Patagonia confirmed with CBS about the change to its corporate program, saying the company “Recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet.”
Surely this will strengthen some people’s appeal towards the environmentally conscious clothing brand and be a huge turnoff to those who think they’re too judgey and all high and mighty.
What do you think…support the moratorium on co-branded vests for the bros or who care’s Arc’teryx looks better around the conference table?
Here’s a nice little new piece about the vest trend on Wall Street:
images from midtownuniform IG