• Submit Link
  • Ski News
  • Weather
  • Gear Review
  • Facebook Page
  • Twitter Username
  • Instagram
  • YouTube
Skip to content
  • Facebook Page
  • Twitter Username
  • Instagram
  • YouTube
Unofficial Networks

Unofficial Networks

Unofficial is a website dedicated to providing news, information, and entertainment related to skiing and snowboarding

  • Submit Link
  • Ski News
  • Weather
  • Gear Review
Home » Shawnee Peak, Now Pleasant Mountain, Announces Official Change To Name & Logo
Posted inSki News, Skiing, Snowboarding

Shawnee Peak, Now Pleasant Mountain, Announces Official Change To Name & Logo

by Nolan DeckSeptember 14, 2022Updated September 15, 2022

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

This past February, Boyne Resorts made it clear that, after acquiring Shawnee Peak in 2021, they were heavily considering a name change for the small ski mountain in Maine. A recent press release and website update has confirmed that, as of September 14th, the ski area’s name will once again be Pleasant Mountain.

Here’s a little history for ya: when the mountain was first open to skiing in 1938, it was named after its physical location, Pleasant Mountain. In 1988, the mountain was purchased by a new ownership group and the area’s name was changed to Shawnee Peak to match the groups other mountain, Shawnee Mountain. Unfortunately, that name change, first of all, totally tossed the original name out the window with little consideration towards guest’s opinions. Second of all, and possibly more importantly, the name “Shawnee Peak” comes from the Shawnee tribe, a tribe that, historically, had zero presence in the state of Maine.

Boyne Resorts, which owns both Sugarloaf and Sunday River on top of Pleasant Mountain, didn’t decide upon this name change overnight. Instead, according to General Manager Ralph Lewis’ letter, they asked for and considered feedback from the public, which, after several months, ended up heavily favoring the change.

“It gives me great pleasure to return to our original name and also to know that this ski area is poised for a great future so others may experience what many of us already have. Memories of growing up on these slopes were instrumental in framing my passion for skiing and like many others, Pleasant Mountain changed my life.” – Ralph Lewis, General Manager

On top of the name change, the ski area announced a new logo. Rather than the simple mountain and trail logo that once represented the area, the company has chosen to go towards something that more successfully represents the region in which the mountain exists.

“Like Pleasant Mountains’ name change, our new logo is inspired by Maine, our rich history in skiing, and the natural beauty of the Lake Region we call home. We started with the majestic red pine tree since it is one of the oldest trees in Maine and is well-known to visitors and locals. The Polar Star pays homage to our Maine heritage and Pleasant Mountain’s stunning year-round vistas. The skyline “wave” serves as our backbone and draws direct inspiration from the environment that surrounds us and what makes Pleasant Mountain special to everyone.” – Pleasant Mountain

I think this change is fantastic. It’s successful in both returning to the mountain’s origin and actually representing where the mountain is located. You might see this as PC culture coming in and forcing a name change, but it really just makes things more accurate. I don’t know about you, but I wouldn’t be too happy if a company swooped in, purchased Copper Mountain, and renamed it something like Michigan Peak. That just wouldn’t make much sense, and nor does naming a mountain in Maine “Shawnee Peak”. Also, I think the new logo is much more interesting. I’m excited to see what kind of gear comes from it!

View this post on Instagram

A post shared by Pleasant Mountain Maine (@pleasantmtnme)

Image Credit: Pleasant Mountain Maine on Instagram

You may also like

Tagged: Announces, boyne, boyne resorts, change, Logo, Maine, Mountain, name, Now, official, Peak, pleasant, pleasant mountain, shawnee, shawnee peak, ski, snowboard, to

Trending

  • The Biggest Ski Industry Stories Of The Summer
    The Biggest Ski Industry Stories Of The Summer
  • Big Sky Releases New Trail Map & Terrain Rating System
    Big Sky Releases New Trail Map & Terrain Rating System
  • New Ski Area In Colorado Opening This Winter
    New Ski Area In Colorado Opening This Winter
  • Saw Contractor Dies From Logging Accident At Montana Ski Area
    Saw Contractor Dies From Logging Accident At Montana Ski Area
  • Letter To The Editor: In Many Ways, East Coast Skiing is Better Than Out West
    Letter To The Editor: In Many Ways, East Coast Skiing is Better Than Out West

Featured Story

Amazon Is Practically Giving Away These Camping Tables

Amazon Is Practically Giving Away These Camping Tables

Top Stories

SOLD: Silverton Mountain Is Under New Ownership
Ski News

SOLD: Silverton Mountain Is Under New Ownership

The Biggest Ski Industry Stories Of The Summer
Ski News

The Biggest Ski Industry Stories Of The Summer

Tickets For Warren Miller’s Newest Film Are On Sale Now!
Videos

Tickets For Warren Miller’s Newest Film Are On Sale Now!

New Ski Area In Colorado Opening This Winter
Ski News

New Ski Area In Colorado Opening This Winter

Shread

Taos Announces New Trails & Upgraded Lifts For This Winter

Taos Announces New Trails & Upgraded Lifts For This Winter

  • Facebook Page
  • Twitter Username
  • Instagram
  • YouTube
  • Ski News
  • Weather
  • Gear Review
  • About Unofficial Networks
  • Contact
  • Media Kit & Advertise
  • Privacy Policy
© 2023 Unoffical Networks. Site by: TMBR