There’s no company in the world quite like Pit Viper.
I should clarify.
There’s no other company in the world that would announce a sponsorship with NFL star Rob Gronkowski by having him ski shirtless at Deer Valley, partner with Twisted Tea to jump a hot tub limo 69 feet, or create the wacky content they put out on a daily basis.
There’s also no other company that is actively fighting an extremist attempt to adopt their products as part of their movement. Not sure what I mean? Let me explain.
Pit Viper donates to charities that counter hateful groups anytime their products are spotted on one of their members.
For example, the company recently donated to the SPLC Action Fund, a group focused on racial justice, when one of their pairs of glasses was spotted on a member of the white supremacist group Patriot Front in Idaho.
The extremist group was protesting a Pride parade in Idaho, and were arrested by police on conspiracy to riot charges.
Pit Viper Tweeted out their donation in the images below:
Yet another reminder that if you spread hate in our product, we donate your money pic.twitter.com/i3f40O2JSn
— Pit Viper (@PitViperShades) June 14, 2022
Good on Pit Viper for fighting the good fight and refusing to take the money of these alt-right d bags. I love to see it.