May be an image of 2 people and text

There’s no company in the world quite like Pit Viper. 

I should clarify.

There’s no other company in the world that would announce a sponsorship with NFL star Rob Gronkowski by having him ski shirtless at Deer Valley, partner with Twisted Tea to jump a hot tub limo 69 feet, or create the wacky content they put out on a daily basis.

There’s also no other company that is actively fighting an extremist attempt to adopt their products as part of their movement. Not sure what I mean? Let me explain.

Pit Viper donates to charities that counter hateful groups anytime their products are spotted on one of their members.

May be an image of 9 people and people skiing

For example, the company recently donated to the SPLC Action Fund, a group focused on racial justice, when one of their pairs of glasses was spotted on a member of the white supremacist group Patriot Front in Idaho.

The extremist group was protesting a Pride parade in Idaho, and were arrested by police on conspiracy to riot charges.

Pit Viper Tweeted out their donation in the images below:

Good on Pit Viper for fighting the good fight and refusing to take the money of these alt-right d bags. I love to see it.

Matt Lorelli is a dedicated ski enthusiast and prolific writer whose passion for snow sports shines through in every piece. Originally from Middletown, Delaware, Matt's love for skiing blossomed during...