This ski season has been nothing short of challenging for ski areas across the country. Staffing shortages, COVID-19, and other factors have put immense pressure on ski resort operators. Despite these challenges, lifts are still spinning, and lodges are still open.
The Indy Pass, the best deal in skiing, has started a new social media campaign to thank ski resort employees for their hard work this season. They’re giving away multiple Indy Passes to those who honor the resort employees, and to the employees themselves!
Here’s the deal:
On Instagram, tag a photo or on Facebook, post a story about any ski resort employee that you wish to acknowledge, and tag it with #LoveYourLifty and the resort name. Indy Pass will select two winners on each platform – each one will get a 21/22 Adult Indy Pass for themselves and the employee they shout out.
If you can’t post a photo, just say thanks and give a high-five to someone who deserves it. The contest is open to all guests and staff at ANY US or Canadian ski resort.
Pretty sweet deal, huh? It really feels like the guys and gals over at The Indy Pass have a finger on the pulse of the ski industry.
They’re encouraging skiers and snowboarders to spread positivity online, and rewarding them with free skiing. It really doesn’t get much better than that!
Start sharing those photos with #LoveYourLifty, and good luck!
Check out the full press release with all of the details from Indy Pass below.
Show Some Love for Resort Staff at #LoveYourLifty
As COVID has created unprecedented staffing challenges, ski resort staff are stretched to the limit and deserve our thanks.
PORTLAND, Ore. (January 11, 2021) – The Indy Pass announced today a campaign to bring attention to the struggles of the dedicated resort staffers who are steadfastly keeping the lifts turning. We encourage guests to show their appreciation to the snow industry’s essential workers and help them win an Indy Pass so they can have some fun too.
The 2021-22 ski season has been marked by the most challenging hiring and staffing environment ever faced by the industry yet chairlifts are still spinning and lodges humming. Despite staff shortages that have created tremendous pressure on resort operations, skiers and riders across the country have enjoyed a relatively normal season thanks to resort employees who are doing more with less.
The Indy Pass has launched the #LoveYourLifty campaign asking all resort guests to show their appreciation by posting a photo or story of anyone working at a ski area. Random Indy Pass winners will be selected each week through January from people who post AND their featured staff members.
“A smile and a pat on the back can make a big difference when you’re pulling a double shift, said Pats Peak GM Kris Blomback. We appreciate what Indy Pass is doing to acknowledge these hard-working heroes of the ski biz.”
#LoveYourLifty Pass Giveaway
On Instagram, tag a photo or on Facebook, post a story about any ski resort employee that you wish to acknowledge, and tag it with #LoveYourLifty and the resort name. Indy Pass will select two winners on each platform – each one will get a 21/22 Adult Indy Pass for themselves and the employee they shout out.
If you can’t post a photo, just say thanks and give a high-five to someone who deserves it. The contest is open to all guests and staff at ANY US or Canadian ski resort.
Featured Image Credit: Beaver Mountain/Indy Pass Media Kit
