Patagonia Makes Convincing Case For Hemp

Patagonia Makes Convincing Case For Hemp

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Patagonia Makes Convincing Case For Hemp


Hemp is widely misunderstood by Americans.

Some still believe that hemp and marijuana are identical, and that’s largely due to the ban of the plant during Nixon’s presidency in the 1970s.

But as many of us know now, hemp is a practical plant that can be used for textiles, medicinal purposes, and more.

Patagonia created this film to show the impact hemp will have on American farmers, and on our environmental impact.

Pretty fascinating, and somewhat fitting for today.

Patagonia“In Colorado’s San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two potato and barley farmers are placing their bets on a drought-tolerant crop—industrial hemp.

Shannon Wright and his son-in-law Dion Oakes share a common dream: to pass their generational farm down to their kids and grandkids. But rising equipment and land expenses—combined with drought—are turning this dream to dust, one harvest at a time. When the 2018 Farm Bill made it legal to grow industrial hemp in most states, Wright and Oakes figured it was worth looking into. They quickly learned that hemp cultivation comes with its own set of challenges, largely because the knowledge, techniques and infrastructure around a once thriving US hemp industry have been lost due to decades of the plant’s criminalization.

Last year, Patagonia Workwear connected Wright and Oakes with soil scientists from Colorado State University, the Governor of Colorado and our current hemp supplier from China. Bring Hemp Home: Colorado follows this partnership as we work toward yet another common dream: to restore a US hemp industry that promotes soil health and keeps farmers on the land.”


October 20, 2021 10:55 am ET · By:

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