There are a lot of diehard Arbor Snowboards supporters out there who are going to dig this 45 minute documentary about their beloved company’s origin story going way back to 1995 when new board companies were a dime a dozen. With environmental conservation as their guiding principle two friends launched Arbor and became first action sports brand founded to focus on sustainability. Their charitable business model has been the inspiration for countless other brands (they were Toms before Toms) and their idealistic approach to creating products harmonious with the natural surroundings continues to push the industry in a positive direction in the 21st century.