“We were writing the playbook for something. How often in your life does a totally new sport emerge where you get to make meaningful contribution through having fun?” –Circe Wallace
Get a beverage, get comfortable and press play on the thoughtfully crafted full length documentary chronicling the 30 year history of RIDE Snowboards. There’s a ton of ski and snowboard companies pop up and press product for a handful of seasons before fading off into obscurity but it takes incredible perseverance and willingness to adapt to survive in the industry for three decades:
“Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the people…told by the people who lived it.”
RIDE Snowboards is proud to present Rough Around the Edges: 30 Years of RIDE Snowboards. This full-length documentary highlights some of the ups and downs of one of snowboarding’s most prominent brands through in-depth interviews from dozens of current and former employees and athletes.
A project over two years in the making, RIDE contracted Homestead Creative to dig into the storied history of the brand. Featuring over 50 in-depth interviews with past and present RIDE team riders, employees and snowboard industry luminaries, this film chronicles many of the stories that have kept the brand alive and well for three decades.
From going public on the NASDAQ in the mid-90s during snowboarding’s historic introduction to mainstream culture and an acquisition that kept them from going under to the signing of the original team in 1992 and the legendary teams and products that followed, Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the people…told by the people who lived it.