Once again Patagonia is leading the industry charge in sourcing environmentally conscious materials by supporting Bureo in the development of NetPlus®, the fully traceable, 100% recycled fishing net material used for the brim stiffeners in their hats.

Discarded fishing nets are one of the most harmful forms of ocean plastic pollution and groups of fishing communities in Chile and Argentina have been collecting them and repurposing 71,000 pounds of waste per year. This is the story of how Bureo locked arms with Patagonia to create a new solution to our oceans’ overwhelming plastic pollution problem: