The Business of Ski Resorts: How Ski Resorts Make Money And Why It's So Damn Expansive

The Business of Ski Resorts: How Ski Resorts Make Money And Why It's So Damn Expansive

Skiing

The Business of Ski Resorts: How Ski Resorts Make Money And Why It's So Damn Expansive

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Do ski resorts really need to be charging over $200 for a lift ticket?

I fully well know this economic study of the ski industry in oversimplified in many ways and glaringly omits some aspects of revenue streams that mountain residents will notice right away, but there are some interesting points and I found it informative overall. Taking me back to ECON101:

Five Important Ski Industry Statistics

#5. Almost 55 million skier visits were tallied in the United States in the last season. A visit is defined as an individual visiting a ski area for any, or all, of a day or night. (National Ski Areas Association)

#4. There are currently 481 ski resorts which are operating in the United States right now. About 13.9 million people say that they are active participants with the ski industry each season. (Statista)

#3. About 75,000 people are currently employed at ski resorts within the U.S. segment of the industry today.

#2. Since 2012, the annual average rate of revenue growth for the industry has been 2.6%.

#1. Over the last fiscal year, Vail Resorts reported a profit of $301.2 million with increased revenues and visitation across its growing collection of resorts. Total Mountain net revenue increased 13.5%, to about $2 billion, for the year, which ended July 31, 2019.

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