Dick’s was really asking for it when they let the crew from Dude Perfect send the escalator on a kayak. 32 million views later and you got poachers from coast to coast:
Obviously the dude above is not the first to go over the falls at Dick’s Sporting Goods…not even close:
Not sure who did what first when but if you sanction a video to be filmed in your store that features escalator kayaking and it gets 32 million views you can expect some poachers to emerge: