Icelantic Skis founder Ben Anderson decided to get into the swimwear game and launched a new line of bathing suits called MTN Swim. The line features both men’s and women’s collections with price points starting at $69 for a men’s boardshorts and $89 for a woman’s one piece.
303 Magazine was at the launch in Golden, Colorado and reports Ben Anderson spoke about the core principles that guided the creation of the new line that include durability, versatility, sustainability, USA made and originality. Anderson also noted that most active swimwear brands are concentrated on a coastal clientele and its important to remember that those living in mountain regions need a proper swimming attire. It should also be noted MTN Swim has partnered with Colorado Water Trust and will be donating 5% of all sales to their cause to keep rivers flowing (EXPLORE MTN SWIM HERE).