And that folks is how you sell a ski. I started out thinking I was going to watch an advertisement, clicked play and somewhere within the first minute I completely lost track and forgot I was being sold. By the end I was fully incepted and pricing out Bent Chetler on Atomic’s website like people walking out of Smokey and The Bandit and straight to the Pontiac dealership. The line between content and advertisement has never been so gracefully straddled. Well done Chris Benchetler and ATOMIC:
“In the last 10 years Chris has redefined what’s possible in the backcountry with the help of his pro model. And he not only contributes by giving his skis his own graphics and style but also came up with the idea of HRZN Tech and this ultimate powder design. Year by year he comes back to the Atomic R&D team and together they further develop and fine-tune every little detail to make the best powder ski even better.
It’s time to celebrate and how does a legend live on? One way: offspring. That’s why the Bent Chetler family is getting bigger. With two new shapes, skiers can ride Bent Chetler from grom to grown-up. Meet the son – the Mini. The perfect size and shape ski for young rippers with a taste for the fluffy stuff. A ski that makes the mountain feel like a big, incredible playground. The 100 – a do-anything, go-anywhere, one-ski-quiver, totally prepped for taking it wherever you want to go. The everyday ski that brings the whole mountain to life. You know dad – the 120. The visionary ski that sparked it all. It flies, it butters, it slashes and it carves new lines where none were before. With the wisdom of a mountain veteran and the speed and power of a well-oiled machine, the 120 brings float and fun on the deepest days. This is the family, and they call the mountains home.”