Brilliant little advancement in uphill travel by Swedish start-up BOARDIE. It’s a two part improvement on the age old t-bar. It is obviously a more comfortable ergonomic design with a bigger platform for you butt but also offers a surface for branding or advertising opportunities for the ski resort.
BOARDIES are already operational at 40 resorts in 6 countries but not sure if they have made it stateside. Make sure to forward this along the folks that make decisions at your resort…would be cool to be the first US resort to have BOARDIES:
“For the first time in over eighty years, the classic and reliable T-bar ski lift gets a face-lift. Wether you are a skier, a snowboarder or riding together with someone taller or shorter, you will have a comfortable ride up the slope. At Boardie, we are dedicated to our mission – to improve the alpine experience for everyone.”“Boardie is a comfortable and revenue generating T-bar ski lift seat, developed to improve the alpine experience for both skiers and ski resort owners. It is a fast, low cost alternative to upgrade any T-bar ski lift system. In addition to Boardie’s superior comfort, a customizable removable sign has been built in to increase ad revenues or brand awareness. Do like over 40 ski resorts in six countries already have, and reward your ski resort guests with comfortable T-bar rides.”
We have chosen to test Boardie for several reasons. It is a product which we can see is beneficial for the guests. It is also an interesting new development of the T-bar lifts, where not much has happened since it was changed from wood to plastic sometime in the early 70s. It fits well with our plans for the future – to deliver better products which enhance the way guests experience our ski resort. Our guests can expect a more comfortable ride for the upcoming winter. Parents having the T-bar as knees brace when travelling with their children should see a significant improvement in particular.” -Carl-Johan Ekbom, Technical Officer, Skistar Åre
BOARDIE’s Facebook page has a ton of articles links about their awards and implementation. Please read on HERE.