US Ski And Snowboard is getting awfully boozy pre-Pyeongchang and all we can say is that we wish Bode Miller were doing the advertising for this new partnership involving a Park City whiskey manufacturer.
US Ski and Snowboard announced earlier this month that they will combine forces with High West Distillery as its newest “spirit sponsor.” Although we’ve never heard of such a sponsor, we’re all in favor of this boozy move by one of skiing’s most influential organizations.
“High West has become a very notable brand in the lifestyle of skiing and snowboarding and is an important complement to our lineup of global partners.” – Dan Barnett, U.S. Ski & Snowboard CCO
All we can hope is that the entire downhill team and big air athletes have a lifetime supply of this stuff after putting their bodies through what are two of the most dangerous winter sports in the world. Gotta ease those aches and pains….
Find the entire US Ski and Snowboard announcement here: U.S. Ski & Snowboard Announces High West Distillery as Official Spirit Partner