Denver city officials will welcome a $40 million boost from each show | Photo (+Cover): Colorado.com

City officials and leaders in the outdoor retail industry have been expecting this news for weeks and it’s almost official.

Related: Public Lands Debate Heats Up As Outdoor Retailer Announces Their Departure From Salt Lake City

Outdoor Retailer is moving from Salt Lake City to Denver following a spat with republican legislators in Utah over public land use and conservation policies. The Denver Post originally reported on the story yesterday as news leaked that Emerald Expositions executives were en route to the mile high city and that city officials were preparing a full press conference.

Visit Denver, the city’s tourism and trade show arm, booked Outdoor Retailer for the next 5 years at the Colorado Convention Center with the first event being the innaugural OR/Snow Show in January of 2018. OR’s Emerald Expositions bought SIA Snow Show back in May.

Sayonara Salt Lake City | Photo: Outdoor Retailer Facebook Page

The press conference is scheduled to take place in City Park and will host governor John Hickenlooper, Denver mayor Michael Hancock, in addition to Colorado’s biggest political outdoor industry advocate– Luis Benitez. Previous projections indicated that each show brought in approximately $45 million to the Salt Lake economy, a sum Denver is happy to take off their hands. The final Utah based Outdoor Retailer will take place starting on July 25th.

*We will update this story as new information becomes available. 

Find the entire Denver Post article here: Denver has landed the coveted Outdoor Retailer summer and winter trade shows, sources confirm

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