As a keystone species, if Grizzly Bears thrive, the environments they inhabit thrive as well. For that reason, “The Dude,” Jeff Bridges is alerting people to the dwindling bear population in the Northern Cascades and wants everyone to chip in to help bring back the population.

*Video courtesy of Wildlife Media

Barclay Idsal is a seasoned writer and digital content producer with over a decade of experience in the ski industry, where writing and skiing rank as his two all-time favorite pastimes. A passionate advocate...