If you wear Atomics, you can wear them with a little more pride now knowing that a dude like Matt Manser manages the entire boot production process from idea to finished product.  Cool to know a sleeved up east coast dude obsessed with proper fit and all things skiing is driving force behind an entire line. Nice hire Atomic.

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Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....