After reigning supreme as the most influential half-pipe snowboarder of all time, Shaun White seems to be employing some Richard Branson swagger after making a substantial investment in Mammoth Resorts. According to the Los Angeles Times, “The Flying Tomato” has taken a minority share in what is being referred to as a “seven digit” investment. Although actual figures have yet to be releases, the move puts White in the company of equity shareholders such as Intrawest and Starwood Capital.
Although many view the move as a simple marketing ploy by Mammoth Resorts, resort executives and Shaun are saying otherwise.
In an interview with the LA Times, White commented on his investment saying, “it’s like a homecoming to me,” later adding, “I want to do right by the mountain and all the people there.” During White’s childhood, his family would regularly take 4 hour road trips from San Diego to Bear Mountain, where a young Shaun learned how to ski and snowboard.
In addition to a fiscal commitment, White hopes to help shape Mammoth Resorts for years to come as an active participant in the contributing mountains’ futures.
Find the entire Los Angeles Times article here: Snowboarder Shaun White buys a minority stake in Mammoth Resorts