This video exudes a certain brand of French cockiness that just makes me smirk but the product looks interesting. Not sure of the range on it though, I’ve seen skis torpedo and magically end up at the end of a football field sized gully only to be found in the spring thaw, so if its using bluetooth style connectivity won’t really help you on those long range searches.

Love the confidence when he throws that thing in the blender, “Oh, and its waterproof.” No kidding, the thing you attach to your skis to find them when they are buried in snow is waterproof….who’d a thunk.

Heres a link to company’s website if you want to check this thing out.