Atomic’s new marketing campaign is spot on if racing is your passion. Started in the Austrian Alps in 1955, Atomic has a rich and storied past in competitive skiing.  The sport has changed immensely over the years and with all the twists and turns, Atomic as kept their skis up to speed.

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....