Action sports have always been alluring, exciting, dangerous, sexy, and attractive. Now, advertisers are using those qualities to sell you their brands. Media mediums began in magazines, made their way onto the internet, and now they’re dominating your TV.
Excerpts from Forbes article:
[Travis] Rice has witnessed firsthand the increased attention that action sports are receiving from advertisers. In fact, he estimates that advertising opportunities are now responsible for 15-20% of his annual income, and he is still turning down “tons” of advertising offers each year. Rice also suspects that the increased amount of advertising revenue that the sports are attracting will lead to a rise in the number of athletes hoping to cash in.
Aaron Calloway, the Senior Brand Building Manager at Unilever, argues that action sports are increasingly popular for both viewers and advertisers because of their participatory nature. As he notes, “You can’t go play baseball for an MLB team, but you can go climb a mountain.” Calloway also believes that a video series like “Masters of Movement” is more effective than a 30-second commercial spot, especially for fans of extreme sports: “You can have a deeper and longer story in a video series,” says Calloway, “and that content resonates with viewers.”
Advertisers will continue to showcase action sports as they try to tap into a rapidly growing fanbase. That translates to an expanding revenue stream for the sports’ top athletes, and it also means that television viewers can expect to witness even more awe-inspiring feats during commercial breaks. [Bear] Grylls thinks that’s just fine: “The key is always people inspiring other people to action, and action is always at the heart of a great adventure.”
Read the Full Forbes Article here: