Brighton Resort is asking its community to help choose the next batch of artwork to appear around the Utah ski area, with voting now underway for its 2026-27 Design the Sign contest.
The resort announced that it received more than 100 submissions for this year’s contest before narrowing the field to 20 finalists. The public will help determine which designs advance through the next rounds, with the two runner-up designs ultimately selected through community voting.
Brighton is asking participants to vote by commenting with the number corresponding to their favorite design on the resort’s recent Instagram post. Voters should submit only one number, without additional punctuation or emojis, to help the resort accurately count the results. Multiple votes from the same person will not count.
The deadline to vote in the first round is Friday, October 30. The 10 designs receiving the most votes will advance to the next round, which will be posted on November 2. The field will then be narrowed to five designs for another round of voting on November 6. Brighton plans to announce the grand prize winner and two runners-up on Thursday, November 13.
Grand Prize Winner to Receive Season Pass and Gear
While the public will decide the two runner-up designs, Brighton’s team will select the grand prize winner. That design will receive the main sign placement, while the two runner-up designs will be printed and displayed at other locations around the resort.
The grand prize package includes a Brighton Unlimited Season Pass for either the 2026-27 or 2027-28 season, the winner’s choice of an Armada snowboard or a pair of Armada skis, a gift card from 686, and additional prizes from participating brands.
Those additional prizes include gear and merchandise from Dang Shades, ThirtyTwo, Gregory Packs, Autumn Headwear and Skullcandy. The two runners-up will also receive prize packages featuring items from 686, Skullcandy, ThirtyTwo, Gregory Packs, Dang Shades, Autumn Headwear and Brighton.