U.S. Ski & Snowboard and Stifel Financial Corp. have renewed their partnership from May 2026 through April 2034. The 8-year agreement is the most expansive partnership in U.S. Ski & Snowboard’s history, running through the next three Olympic and Paralympic Winter Games.
The renewed agreement has Stifel as the title partner for the Stifel U.S. Ski Team, supporting the alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined, and Para alpine teams. Additionally the partnership puts Stifel as the exclusive financial services partner as U.S. Ski & Snowboard.
“As we look ahead to three Olympic and Paralympic Games, including a home Salt Lake City-Utah 2034 Games, this extended partnership with Stifel represents a generational investment in our teams and our athletes. Stifel’s support has also enabled us to implement innovative new initiatives that are having a direct impact on the organization. From World Cup podiums to grassroots development, Stifel’s belief in the power of sport and our athletes has been a game-changer.” – Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
Stifel’s partnership with U.S. Ski & Snowboard was launched in 2022 and has since seen the Stifel U.S. Ski Team achieve historic success both athletically and as an organization. The total amount of World Cups in North America reached a record 11 in 2024-25 and the organization’s streaming and broadcast audience doubled in the same season.
“The news of Stifel’s renewal as title sponsor of the Stifel U.S. Ski Team is so incredible. Ron and Stifel have shown amazing support for snow sports and truly are invested in the stories of our athletes and the growth of our sports which has translated into more success on the mountain.” – Mikaela Shiffrin
The Stifel brand will continue to be displayed on team uniforms and event signage at events in the United States, in addition to continued Stifel U.S. Ski Team branding across digital and broadcast platforms. Plus, Stifel will support a new performance bonus program for athletes and coaches throughout the season.
“This partnership is about helping athletes reach their full potential. As the firm Where Success Meets Success, we believe in backing those who strive for excellence—and that’s exactly what these athletes do, every day. We’re proud to support them not only as champions on the podium, but as role models, teammates and leaders who inspire us all.” – Ron Kruszewski, Chairman and CEO of Stifel
