Burlington, Vermont— The world’s most iconic snowboard brand is experiencing a rough stretch, which has resulted in a round of layoffs.
NBC5 reports that Burton Snowboards went through a round of layoffs this week. There were reportedly layoffs at their HQ in Burlington, Vermont, along with their global offices. The reasons for their struggles include increased competition, a lack of new riders participating in snowboarding, and climate change.
In an email sent to Burton Snowboarders workers, CEO John Lacy said the following about the decision:
“This week, we will reduce jobs across the business. These decisions are not made lightly; they reflect our need to align our workforce with our current business…
Our business is not immune to the current challenging market, and we face other risks to our business–strong competition, climate change, and flat participation. Our commitment to tranformation is for the long term sustainability of our company.”
They only laid off a “small percentage” of workers in the company. It’s unclear how many people were let go and which departments were the most impacted.
Image Credits: Burton Snowboards
